Done21

This past weekend, I gave a presentation at BarCamp Tampabay about the changing media landscape, which we’ll post here sometime later.

Hopefully the attendees were able to get some value out of what I had to say, but creating the talk taught me a lesson as well: every business should be producing media and sharing knowledge. Jason Fried has said many times that the greatest byproduct of any business is knowledge, and I agree completely. The reason it’s called a “byproduct” is because it’s indeed a product, in that, it can be monetized. Even better, it can be a self-sufficient form of marketing.

The barriers to entry are low, too. People tend to forget that just 5 years ago, HD video cameras were expensive, there was much less bandwidth, and video sharing platforms like YouTube hadn’t been created yet. All that’s changed now, and the explosion of online video has made it apparent. Perhaps more profound, is the fact that any business or individual can create their own television show. Think about that for just a minute…

Anyone can make a TV show.

Jim and I have been producing Rock the Job in partnership with ADS for several months, and recently we picked up the Friday edition of the Ruby5 podcast that was started by EnvyLabs. Even though both of us have prior experience with media production, these two productions have really helped us learn a lot about the realities of actually putting together a show every week.

Now, we’re working on a new show called “Doctype” and we’re really excited about it. We’re not ready to announce its release, but if you enter your email over at Doctype.tv we’ll let you know when it’s up.

Stay tuned…