Done21 has been a company for over a year now, and during that time, we’ve developed a varied marketing mix. We have tried…
- Image ads
- Engaging with people on Twitter and Facebook
- Handing out thousands of business cards
- Creating lots of video content
- Making lots of cool stuff
- Being mentioned on WineLibrary TV
We try to measure the effectiveness of all this stuff. Some of these things have worked insanely well while others have not worked at all. There’s really one thing it all boils down to though:
PEOPLE
(Done21 does not recommend that you attempt to boil people.)
Over the past several years, we’ve met lots of amazing people at BarCamps, meetups, tweetups, and conferences. Talking to people and forming real relationships has worked so well, we don’t even have to measure it to know that it’s working (how would you measure it, anyway?). It’s kind of shocking how simple this idea is, and I feel like I’m just adding to the echo chamber on this topic, but I think it’s a message that’s worth repeating until it sinks in.
The title of this article is misleading, because there’s no trick here at all. Just follow the golden rule, be nice, care about people, and don’t forget to take a breath mint before the after party.
Do you have any marketing tips to share? Let us know, in the comments.
1 comment so far ↓
Developing relationships is key, and meeting people in person is the best way to do it. Always has been, always will be. Keeping those relationships going is where online mediums can help. I’ve been doing the same thing and it’s helped a ton. I met you guys at local user groups and we teamed up on Rock the Job. A lot of fun and a great learning experience.
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